Business Tips, 01 May 2023

Every type of material that transmits its message by inviting user engagement may be considered an example of interactive content. As a result of this, the experience of consuming material shifts from one of passive consumption to one of active involvement.

Calculators, quizzes, ebooks, films, and animated infographics are all examples of interactive media that you could come across. There is no need for them to be in digital format. Nevertheless, the internet is where this material acquires a wide variety of forms and opens up fresh opportunities for users to communicate with one another.

Following the development of the internet, particularly following the ubiquity of blogs and social networks, the power of media interaction has advanced significantly.

Since then, businesses have begun to adapt to customer engagement with their content.

But the logic of passive consumption predominated in content marketing. In other words, companies create content and then watch for user responses via shares, likes, reactions, comments, and monitoring of user browsing patterns on blogs and websites.

Compared to the early days of the internet or offline marketing, it is already far more participatory. But companies could yet do more.

Then, interactive content seemed to provide a more engaging and enjoyable experience for the user, considering the large volume of stuff they must consume online.

The user must engage with this kind of content to get the information they need in a far more appealing manner than just reading a text.

What Advantages Does Interactive Content Offer?

1. Combine content and experience.
2. Increase engagement
3. Get more feedback from users
4. Optimize lead generation and conversion rates

What different kinds of interactive content can you make?

Quizzes can be used to test information or figure out what people like. Tools like Quizlet and Kahoot can be used to make them.

Polls can be used to find out what people think or to get their comments. Tools like Poll Everywhere and Google Forms can be used to make them.

Calculators can help customers decide what to do or how much something costs. Tools like Calculoid and WPForms can be used to make them.

Assessments can be used to figure out how good someone is at something. Tools like TalentLMS or ProProfs can be used to make them.

Games: These can be used to keep people interested and amused. Tools like Scratch and Construct can be used to make them.

Interactive infographics are a way to show information in a way that is interesting to look at. Tools like Piktochart and Canva can be used to make them.

Interactive movies can be used to make what you're watching more exciting and realistic. Tools like HapYak and Rapt Media can be used to make them.

Interactive maps can be used to show information based on where you are. Tools like Google Maps or Mapbox can be used to make them.

Overall, interactive material is a powerful way to get people interested and build stronger relationships with viewers. Brands and organizations can create more exciting and memorable experiences that get results by making material that encourages users to take part in getting information.

We appreciate your time in reading our blog! At Inspirito, we're passionate about

providing high-quality back office and customer support services delivered digitally. Our

services enable businesses to streamline operations and concentrate on their core

competencies.

Please get in touch if you want to learn more about how we can assist your Business.

Our team will gladly answer any questions and provide a solution tailored to your

requirements.