Sooraj Bagdia, 29 Mar 2020

I wrote about 'how to do the competitor analysis' in yesterday's blog.

Today, I will focus on 'How to create a marketing & sales strategy!'

It generates sales in art, but of course, it needs a proper technique and strategy.

You can't blindly start promoting it on traditional and digital mediums.

I suggest you consider these points in your marketing & sales strategy.

Firstly, know your product is for the B2B or B2C market.

Randomly Google about your competitors and consider 8-10 top competitors.

Prepare an Excel sheet or a table by considering these parameters.

• What methods & how many discounts are they offering?
• Are they selling physically or online?
• Do they have a partner reselling program?
• Do they have loyalty/referral programs?
• Are your competitors funded or not funded?
• How much generally are they spending on marketing?
• Are they running paid ads?

This helps to have an idea of the overall marketing and sales strategy of your product/service.

Now you can choose what traditional mediums you want to go to.

For a digital medium, I would suggest going for all channels and being active on them. Each medium has a different scope; you can get a lead from that medium. Create additional content every day for these channels. Note the daily increase in followers on your social media to check how engaging your content is.

You must have a realistic sales target. Define a lead cycle based on logic.

You should note every progress, and in 30 days, you should optimize your plans.

You can consult with Inspirito about creating your sales and marketing strategy plans.