Sales Qualified Leads
Ready to convert your lead to a customer?
Inspirito, through its sales qualified leads gives you that.
Sales and Marketing can sometimes get tricky. An eligible salesqualified lead (SQL) is a prospective customer that has been vetted by marketing and sales, and assessed to be highly likely tomake a purchase.
Sales teams expend an immense amount of time sourcing leadsof varying quality from a number of sources. SQLs are very high priority in the hierarchy of leads, and should be followed up as soon as possible after showing interest.
If the lead is geared more towards your target audience/industry, it has potential.
If you send an email and the lead responds with some queries, it may be called.
Be ready. The faster the response, the more likely you are to land a conversation.
How many times and how frequent a lead visits your website is a big indicator whether he wants to move towards sales conversation.
Understanding customer’s needs
Current Solution delivered
Quick Decision Maker
Ready to Switch Solutions
Not all leads are created equal. If your sales team paid every lead an equal amount of attention, reps would be wasting a tremendous amount of time. That’s because not every lead deserves equal attention.
Inspirito’s sales and marketing teams developed a process for qualifying leads to determine which ones have the highest potential to buy. Leads have to be considered “sales-ready.” The ones that pass the test will move on to the next stage of the buying process.
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The key difference is MQL refers to a lead that is more likely to become a customer compared to other leads. SQL are the leads that the sales team has qualified as a potential customer.
If the lead is disqualified, never delete it from your database in case the buyer comes back.
The average conversion rate is 13% and it takes an average of 84 days to convert. However, this varies based the source of the lead is.
Usually, leadership training requires two main elements: the prospect match, and their degree of commitment