Business TIps, 01 May 2023

Companies constantly look for ways to differentiate themselves in today's competitive business environment. One of the most effective ways to do this is by offering customised solutions to customers. Customised solutions are products or services tailored to the specific needs of individuals or groups of customers.

The ability to personalise a product offers a wide variety of obvious advantages, which combine to make product customers a vital resource for all kinds of businesses. This section will review the many benefits that product customers may bring to online retailers' eCommerce businesses.

1. Cater to the rising need for individualised product configurations.

Across all demographics and user groups, there is a growing interest in the ability to customise their purchases. People are more inclined to purchase anything if it can be personalised in some way. According to a recent survey conducted by Deloitte, around 36% of customers have a preference for individualised items. Customers have been used to receiving a range of features from a variety of companies; thus, providing them via a product customiser is something they anticipate from many different kinds of companies.

The emotional attachment that people have to the things they buy is one of the reasons why customisation is more significant than ever. When a consumer feels the product belongs to them, it transforms from another product into a personal possession for that customer.

2. Suggest to consumers that they should pay more.

A product customiser or configurator may persuade individuals to spend more money on a product, increasing sales and improving customers' overall pleasure with the purchase. In point of fact, according to a study conducted by The Motley Fool, individualised items may fetch a price that is up to fifty per cent more than the price at which they are offered in conventional retail outlets. Consumers are more inclined to pay higher costs for a product if they think it was made just for them.

3. Adjust your expectations for the delivery time to be more realistic.

When it comes to shipping and delivery periods, the majority of e-commerce sites, such as Amazon, have set unattainable standards. Customers desire immediate gratification in the form of next-day or even same-day delivery. Still, according to a survey conducted by Deloitte, when it comes to companies that provide product customisation, online buyers are ready to wait a bit longer for delivery.

Customers know that the processing and production of a customised product take much longer than that of a generic product; they also anticipate that the custom product will be of better quality.

4. Improve the level of consumer loyalty.

Customers are more likely to feel happy with their purchases from businesses that let them exercise control over what they buy. Therefore, personalised goods have the potential to increase consumer loyalty. When customers of an online business have a favourable experience utilising the product customisers offered by that company, they are more likely to make more purchases from that store in the future.

5. Boost eCommerce sales.

By allowing customers to personalise the things they purchase, shops have the potential to increase their revenue significantly. This applies to many products, from simple items like T-shirts with imprinted designs to more sophisticated items with various colours, materials, dimensions, or functions. If consumers know what to anticipate from the things they purchase, they are more likely to be pleased with their acquisition and to click the "order now" button with self-assurance.

In conclusion, inspirito believes that giving tailored solutions is an effective strategy for standing out from the crowd and delighting clients. Businesses may meet the growing need for customised product configurations, raise pricing, and increase eCommerce sales by employing product customisers. Therefore, to maintain an edge in today's competitive business climate, you should investigate the potential of product customisers for your online store. For further information contact inspirito

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