Sooraj Bagdia, 08 May 2020

Everyone tries to sell a product or service, but very few identify the target market. They try to sell the product to everyone.

We all need to know that we define our target audience. Not everyone is our customer, although they do that business or may require that particular service.

I can use a straightforward term to describe this: Toyota & Mercedez target their customers differently. Targeting everyone will not be applicable and will not create an impact & waste of resources. We need to choose the market and target accordingly. Many people talk to many people, and the desired results are not achieved just because people are pushing to purchase them. That is the case of the wrong target market. 

Now, how can we choose the right target audience?

It’s simple, we all need to go to basics. 

1. Choose a mass market or niche market.
2. Decide 1000 less paying customers or 100 high paying customers
3. Choose the lead cycle like instant sales (smaller companies) or approval sales (corporate companies)

Each one of the types will have specific pros and cons. So you will have to create a balance and start making changes in your current target market.

The result will come up!

If you are confused about how to set up the target audience, reach out to us, and we ask you specific questions, and you will get your answer.